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Case Studies

Real clinics. Real numbers.

Every figure below comes straight from live Google Ads accounts I managed for dental clinics in competitive US and European markets: tracked leads, actual spend, real cost per patient enquiry.

4Clinics featured
11,700+Tracked patient leads
$400K+Dental ad spend managed
25.47%Best conversion rate
Google AdsCosmetic Dentistry

Radiant Expressions Dental · Pembroke Pines, Florida

2,220 patient leads from a $274K high-value Google Ads account

2,220Tracked leads / conversions
$274KAd spend managed
713K+Impressions
$123Avg. cost per lead

A highly competitive South Florida market where cosmetic treatment searches are expensive. The job: stop paying for the wrong searches and put the budget behind patients ready to book.

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The challenge

When I took over, too much spend was going to low-relevance search intent, and keyword targeting wasn't tight enough for high-value treatments like cosmetic dentistry.

What I did

  • Refined keyword targeting around real patient search intent
  • Identified and cut irrelevant search traffic
  • Strengthened the negative keyword strategy
  • Restructured targeting around higher-intent dental searches
  • Rebalanced budget across treatment categories
  • Optimized on conversion data, not clicks alone
Better keyword relevance → Less wasted spend → Higher-quality traffic → More measurable patient enquiries
Google AdsFamily Dentistry

32 Pearls Family Dentistry · Duluth, Georgia

132 patient leads at $45.77 each, on a $6K budget

$45.77Cost per lead
132Tracked lead conversions
8.86%Conversion rate
$4.05Avg. cost per click

Proof that a modest budget can still fill the chair: tight targeting on patients actively searching for care, with every dollar tied to a measurable enquiry.

32 Pearls Family Dentistry Google Ads dashboard: 1.49K clicks, $45.77 cost per conversion, 132 conversions, $6.04K cost
Google Ads account overview
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The goal

Reach patients with active treatment intent while keeping the account accountable to real conversions, not vanity clicks. Total spend: $6.04K.

What I did

  • High-intent dental keyword targeting
  • Google Search campaign structure and optimization
  • Search term analysis and negative keyword management
  • Conversion-focused ad copy
  • Budget and CPC efficiency
  • Conversion tracking and lead-quality analysis
Capture active search intent → Turn it into measurable, cost-efficient patient enquiries
Google AdsGeneral Dentistry

Kendall Breeze Dental · Miami, Florida

1 in 4 clicks became a patient enquiry: a 25.47% conversion rate

25.47%Conversion rate
109High-intent conversions
428Qualified clicks
$12.6KAd spend managed

In Miami, clicks average $29 or more, so every one has to count. I optimized for traffic quality and conversion intent instead of raw click volume.

Kendall Breeze Dental Google Ads dashboard: 428 clicks, $116 cost per conversion, 109 conversions, $12.6K cost
Google Ads account overview
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The challenge

A competitive local market with expensive clicks ($29.44 average CPC). Low-quality traffic would burn budget fast.

What I did

  • High-intent keyword targeting and campaign structure
  • Search term analysis and negative keyword optimization
  • Ad relevance and conversion-focused messaging
  • Identified low-quality traffic and wasted spend
  • Budget and CPC optimization
  • Continuous optimization based on real conversion data
Reach active searchers → Cut wasted spend → $116 per high-intent patient enquiry

Figures taken from live Google Ads account data. Results vary by market, budget and treatment mix.

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